Advertisement Policy


The purpose of this policy is to inform individuals or entities interested in placing advertisements within SEFI publications of the terms and conditions for such advertisements. This policy is the governing document over all SEFI advertising.

Policy Statement

The SEFI Advertising Policy provides guidance to all those entities that advertise in SEFI print and online publications or other forms of publications.

Acceptance and Conditions

All advertisements submitted are subject to the acceptance and approval of SEFI or its appointed volunteers authorised to carry out this job. Advertisements that are deceptive or misleading (by either statement or omission), make unsupported claims, are detrimental to the public interest, or are otherwise incompatible with the values of SEFI and its publications will not be accepted. Additionally, advertisements that undermine the professionalism of the structural engineering will not be accepted. SEFI, in its sole discretion, reserves the right to decline to accept any proposed advertising, and this right shall not be deemed to be waived by prior acceptance or actual use of any advertising matter. SEFI will consider the overall impression or tone of the advertisement and its impact on the audience for this advertising in determining whether such an advertisement will be accepted. SEFI may include the word "advertisement" or "Disclaimer" or otherwise add or delete text to or from advertisements that, in SEFI's opinion, may resemble editorial content or may seem to be part of regular site's content. Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the Advertiser's product or service. In consideration for SEFI's agreeing to publish an advertisement, Advertisers agree that they are fully authorized and licensed to use all intellectual property contained in the advertisement and that the use of the name of any individual or entity in a testimonial or other matter is authorized, not libelous, and does not constitute an invasion of privacy. Advertisers agree to defend, indemnify and hold SEFI harmless from and against any loss, expense or other liability resulting from claims or suits for libel, slander, violation of rights of privacy or publicity, plagiarism, copyright or trademark infringement and any other claims or suits that may arise out of publication of such advertisements.


SEFI's liability to the Advertiser shall not exceed the amount paid to SEFI for the applicable advertisement. SEFI shall not be liable for incomplete performance or non-performance in the event of acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down, or any other condition beyond the control of the publisher affecting production or delivery in any manner.